Altrui — Brand Identity
- Timeline
- Delivered
- Category
- Brand & Identity Design
- Techstack
- Logo design | Brand guidelines | Merchandise mockups
- Location
- Dominican Republic
- Year
- 2026
A circle of people, one world.
The provisional visual identity for the Altrui pilot in the Dominican Republic: a human-circle mark, a green, red and amber palette, and a merchandise kit.
The Challenges
An identity for a pilot, ready to grow
Altrui needed a recognizable identity fast, warm enough for volunteers and credible enough for the organizations and sponsors it works with.
The Solution
A human circle that works everywhere
A mark built from people around a globe, delivered as a wordmark lockup, color variants and a graphic line, then applied to notebooks, a mug, a polo and tees.
The Results
- Design
- Dellabit
- Development
- Dellabit
- Animation
- Dellabit
- Ongoing Support
- Dellabit
0
Brand colors: green, red and amber
0
Merchandise applications: notebooks, mug, polo and tees
0
Logo versions: full color and one-color
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